modern Pr - the Demand Gen Model
Where storytelling meets strategy
The best PR doesn’t chase
attention, it drives results.
For 25 years, I’ve helped global brands cut through the noise. It’s why I created ROAR & Whisper Ventures, to do things differently.
To me, the best PR isn’t about chasing headlines—it’s about building stories that create momentum that lasts, momentum that generates leads, builds trust, and shapes growth.
don’t just amplify messages,
create impact.
As brands fight for market share and attention, most PR feels like shouting into the void, creating brief flashes of visibility with little lasting impact.
My approach is different. I call it Demand Gen PR: a strategic, growth-focused way to use PR and storytelling to move a brand forward. Visibility still matters, but impressions and views alone don’t achieve business goals.
If you’re ready to move beyond noise and build communications that drive real growth, let’s talk.
Fractional CMO & Advisor
I work with organizations ready to grow with intention, not noise.
Whether you need a clear positioning strategy, a PR-led content engine that actually drives demand, or executive media training, I help align communications with business goals.
My Demand-Gen PR Model combines positioning, thought leadership, and targeted content to help brands scale smarter.
My goal is simple: to ensure you show up with clarity and purpose where it matters most and turn that presence into measurable growth. Let’s build a communications strategy that drives results, not just visibility.
Demand-Gen PR
Executive Media Training
I help leaders sharpen their voice and presence, whether it’s preparing for media interviews, delivering keynotes, or stepping into thought leadership. My coaching builds confidence, clarity, and impact so you can influence the conversations that matter most.
Ready to elevate how you show up as a leader? Let’s get started.
I help marketing and ad agencies turn PR into a growth lever, not just a press release. Through hands-on training, I’ll teach your teams how to integrate PR into campaigns to deliver more value and build client trust, driving measurable results.
Want to give your team the tools to make PR a competitive advantage? Let’s build that capability together.
PR Skills & Training for Agencies
Why This Matters for Brands
For organizations offering complex, category-challenging ideas, innovations and products, communicating value clearly and credibly is essential.
At the heart of my work is one goal: to help brands show up with clarity and purpose in the places that matter most.
Modern PR is about working together to create a strategy that builds pipeline, not just buzz.
A Smarter Way to Scale
The companies winning today aren’t the loudest. They’re the clearest and most consistent. I help you get there, so every campaign, story, and conversation fuels momentum and growth.
It’s not about being everywhere. It’s about showing up with purpose, to the people who matter.
From Awareness to Action
It’s no longer enough to have a great solution. You have to tell the right story to the right people, in a way that moves them to act.
That’s why Demand-Gen PR works so well in sectors like B2B, SaaS, deep tech, and professional services. Instead of trying to be everywhere, the focus shifts to being in the right places, with the right message.
If you’re ready to stop chasing headlines and start building momentum that truly moves your business forward, let’s talk.