modern Pr - the Demand Gen Model
Where storytelling meets strategy
For 25 years, I’ve helped global brands cut through the noise. It’s why I created ROAR & Whisper Ventures, to do things differently.
To me, the best PR isn’t about chasing headlines—it’s about building stories that create momentum that lasts, momentum that generates leads, builds trust, and shapes growth.
The best PR doesn’t chase
attention.
it drives results.
Fractional CMO CCO & Advisor
Strategic communications deserve a seat at the executive table. As a Fractional Comms Officer (CCO), I work with leadership teams that understand reputation, trust, and narrative are as critical to growth as revenue and operations. Read my Forbes article to learn why a CCO is key to growing your business.
Find Out More
My Demand-Gen PR Model help brands scale smarter. The goal is simple: to ensure you show up with clarity and purpose where it matters most and turn that presence into measurable growth. Let’s build a communications strategy that drives results, not just visibility.
Explore the Details
Demand-Gen PR
I help leaders sharpen their voice and presence, whether it’s preparing for media interviews, delivering keynotes, or stepping into thought leadership. Ready to elevate how you show up as a leader?
Book a Workshop
Executive Media Training
I help marketing and ad agencies turn PR into a growth lever, not just a press release. Want to give your team the tools to make PR a competitive advantage? Let’s build that capability together.
Get the Details
PR Skills & Training for Agencies
A Smarter Way to Scale
The organizations winning today aren’t the loudest. They’re the clearest and most consistent. I help you get there, so every campaign, story, and conversation fuels momentum and growth.
It’s not about being everywhere. It’s about showing up with purpose, to the audiences who matter.
Why This Matters for Brands
For B2B organizations offering category-challenging ideas, innovations and products, communicating value clearly and credibly is essential.
At the heart of my work is one mission — to help organizations show up with clarity and purpose in the places that matter most.