modern Pr - the Demand Gen Model
Where storytelling meets strategy
shifting PR from impression
to impact
For 25 years, I’ve helped global brands cut through the noise. After running an award-winning PR firm for 16 years, I launched ROAR & Whisper Ventures to do things differently. To me, the best PR isn’t about chasing headlines—it’s about building momentum that lasts, momentum that generates leads, builds trust, and shapes growth.
don’t just amplify messages,
build momentum.
As more brands compete for market share, attention and customers, current PR tactics feel like shouting into the void, delivering brief moments of attention with little to no long-term impact. This is where my strategic, growth-focused approach is vital. I call it Demand-Gen PR.
While visibility still matters, I coach companies to understand that metrics such as impressions and views don’t move the needle in meeting their business goals.
Fractional CMO & Advisor
Demand-Gen PR
Executive Media Training
PR Skills for Agencies
Why This Matters for Brands
I work with organizations ready to grow with intention, not noise. Whether you need a clear positioning strategy, a PR-led content engine that actually drives demand, or executive media training, I help align communications with business goals.
I created Demand-Gen PR: an approach that combines positioning, thought leadership, and targeted content to scale smarter.At the heart of my work is one goal, to help brands show up with clarity and purpose in the places that matter most.
From media prep to thought leadership coaching, I equip leaders to show up confidently, communicate with impact, and influence the conversations that matter.
I train marketing and ad agencies on how to truly integrate PR into their strategies for their clients, so it’s not just a press release at the end of a campaign, but a growth lever that builds trust, influence, and measurable impact.
For organizations offering complex, category-challenging ideas, innovations and products, communicating value clearly and credibly is essential.
At the heart of my work is one goal: to help brands show up with clarity and purpose in the places that matter most.
Modern PR is about working together to create a strategy that builds pipeline, not just buzz.
A Smarter Way to Scale
The companies winning today aren’t the loudest. They’re the clearest and most consistent. I help you get there, so every campaign, story, and conversation fuels momentum and growth.
It’s not about being everywhere. It’s about showing up with purpose, to the people who matter.
From Awareness to Action
It’s no longer enough to have a great solution. You have to tell the right story to the right people, in a way that moves them to act.
That’s why Demand-Gen PR works so well in sectors like B2B, SaaS, deep tech, and professional services. Instead of trying to be everywhere, the focus shifts to being in the right places, with the right message.
If you’re ready to stop chasing headlines and start building momentum that truly moves your business forward, let’s talk.