Inside the Strategy
How We Elevated a Leading Cloud Technology Services Scaleup
Challenge
We partnered with a leading global cloud technology services scaleup to redefine their brand identity, amplifying their market presence and credibility with a strategic mix of brand positioning and thought leadership.
Approach
Our objectives included capturing the company’s story across multiple industries, creating a new website framework, producing strategic whitepapers, and amplifying C-suite profiles on LinkedIn.
Key Strategies
- Demand-Gen PR to deliver rapid, impactful results.
- Targeted Content Creation aimed at the company’s ICP.
- Thought Leadership Initiatives including podcasts and media coverage.
Results
- Grew marketing-influenced pipeline by $3M over 6 months
- Refined brand identity within 60 days
- Increased prospect engagement by 30%
- Amplified industry publication reach by 32%
“ROAR & whisper consistently raises the bar with their exceptional work. Their sharp strategic vision, unmatched quality, and relentless dedication to driving our success make them an invaluable and trusted partner we can always count on.”
– SVP, Marketing & Strategy, Global Cloud Technology Services Scaleup
