Unified Messaging, Confident Leadership
How We Prepared a Rapid-Growth Scaleup for Acquisition Success
Challenge
Our client, a Cloud and AI Enterprise Solutions provider, had grown rapidly and found itself at a pivotal moment. When the company executives were asked, “What do you do?”, each person gave a different answer—a symptom of their rapid growth.
We helped them craft their unified brand narrative while preparing executives for high-stakes conversations during a critical transition—their acquisition.
Approach
Our mission was clear, but multi-layered. Their communications needed to resonate with diverse audiences. We combined media training expertise with messaging refinement to tackle their goals.
Key Strategies
- Demand-Gen PR Framework unified the brand story, developing clear, repeatable core messages across the team.
- Thought Leadership Messaging trained leadership to deliver clear, impactful narratives in high-stakes meetings and interviews.
- C-suite Spokesperson Training strengthened internal transparency with strategies that built employee trust.
Results
- The scaleup achieved a successful nine figure acquisition, following 24 months of extraordinary hyper-growth.
“ROAR & Whisper’s media training was a game-changer for our C-suite during our acquisition. Their real-time workshopping of key messages was impressive and helped us create consistency, while practice interviews honed our storytelling. Their support also ensured we maintained transparency with our staff, a crucial element for us.”
– CEO, Cloud and AI Enterprise Solutions Scaleup
