from vanity to value
PR has historically been measured by metrics such as impressions, mentions and reach are often elevated as KPIs for PR initiatives. But in a lot of situations, these are vanity metrics. And while visibility still matters, many companies are realizing that these metrics don’t move the needle in meeting their business goals.
My philosophy is that Modern PR must beyond driving brand awareness and focuses on driving business outcomes. It should play a role in your customer journey, support lead generation, influences decision-makers, and build trust with high-value customer segments.
The Strategist Behind ROAR & Whisper
Hello, I’m Arleigh Vasconcellos, a veteran communications strategist who helps brands break free from outdated PR and drive meaningful business outcomes. With 25 years of experience, and after running an award-winning PR firm for 16 years, I launched ROAR & Whisper Ventures in early 2025. I help brands and agencies do PR differently. Throughout my career, I’ve had the privilege of working with some of the world’s most innovative brands and corporations. What I learned is this: traditional PR has lost its edge. It too often focuses on fleeting visibility and vanity metrics.
That realization led me to create Demand-Gen PR, a modern approach that blends positioning, thought leadership, and content strategy to move the business forward. I also mentor tech founders, helping them shape their stories and connect vision to execution.
If you’re ready to stop chasing headlines and start building momentum that truly moves your business forward,
let’s talk.
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