from vanity to value
PR has historically been measured by impressions, mentions and reach. These metrics have been elevated as KPIs, and in a lot of situations, these are vanity metrics. And while visibility still matters, many companies are realizing it doesn’t move the needle in meeting their business goals.
My philosophy is Modern PR must go beyond driving brand awareness, it must support business outcomes. It should play a role in your customer journey, strengthen lead generation, influence decision-makers, and build trust with high-value customer segments.
The Strategist Behind ROAR & Whisper
Hello, I’m Arleigh Vasconcellos, a veteran communications strategist who helps organizations break free from outdated PR and drive meaningful outcomes. With 25 years of experience, and after running an award-winning PR firm for 16 years, I launched ROAR & Whisper Ventures in early 2025.
I help brands and agencies do PR differently. Throughout my career, I’ve had the privilege of working with some of the world’s most innovative organizations. What I learned is this: traditional PR has lost its edge. It too often focuses on fleeting visibility and vanity metrics.
That realization led me to create Demand Gen PR, a modern approach that blends positioning, thought leadership, and content strategy to move the business forward. I also mentor executives and founders, helping them shape their stories and connect vision to execution.
If you’re ready to stop chasing headlines and start building momentum that truly moves your business forward,
get in touch.
Let’s Talk
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